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BEYOND THE LENS: DIGITAL STRATEGY & BRANDING

PRIDE EVENTS & RYOKO MEDIA

​PHOTOGRAPHER, ASSISTANT & SOCIAL MEDIA HANDLER

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  • Canterbury Pride Committee: Managed accreditation and coordinated with event creators on image submissions, ensuring brand and quality alignment.

  • Administrative Support: Assisted with daily operations and workflow management.

  • Onboarding Creatives: Recruited and guided new contributors.

  • Event Organization: Coordinated logistics for 2025 events.

  • Marketing & Outreach: Curated campaigns to connect with managers and artists for event coverage.

  • Trend Awareness: Stayed current with emerging trends and developments.

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CANTERBURY PRIDE COMMITTEE ​

  • Played a key role in the Canterbury Pride Committee, helping organize and manage the event’s accreditation process.

  • Worked closely with event creators to handle image submissions, making sure everything was on-brand and up to the event’s high standards.

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RYOKO MEDIA

  • Worked on branding efforts, ensuring consistency across all materials and platforms—creating a cohesive and unforgettable brand image.

  • Jumped into website design, crafting a user-friendly experience that made navigating Ryoko’s world easier and more enjoyable for visitors.

  • Provided behind-the-scenes support, streamlining daily operations and ensuring everything ran smoothly like a well-oiled machine.

  • Promoted artists through exciting features, announcements, and engaging posts, always keeping things fresh and fun.

  • Curated bold and creative marketing campaigns to connect with artists, managers, and event organizers, making sure our reach was as wide as possible.

  • Shared my email marketing secrets, helping the team enhance communication and engagement with fun tips and tricks.

 

  - Content Creation & Engagement:

  • Curated interview content and wrote reviews of live shows, giving readers an inside look at the magic of live performances.

  • Captured and shared dynamic event videos, fueling online engagement and spreading the buzz.

  • Stayed ahead of the curve, keeping up with emerging trends to keep the content fresh and exciting—never missing a beat!

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DANI EVANS MEDIA | LIVE MUSIC PHOTOGRAPHY 

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  • Worked with bands like Defences, Creeper, Caskets, Dirty Loops, Mad Caddies and many more.

  • Captured live performances at festivals such as RADAR and Slam Dunk & Bloodstock.

  • Capturing Energy & Unique Moments: Focus on conveying the atmosphere, from high-energy crowds to intimate band-audience connections. Offering promotional portraits for marketing and promotional purposes.

  • Client Collaboration & Contracts: Clear communication with event organizers to align on vision and expectations. Managed contracts to ensure smooth, professional results.

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MY GO TO STRATEGY FOR
COVERING EVENTS & FESTIVALS

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On-the-day coverage on social media helps keep the excitement alive, engaging attendees and drawing in more interest in real time. It captures those spontaneous, memorable moments that define the festival vibe. Post-event coverage, on the other hand, helps maintain the festival's buzz, showcasing the highlights and keeping the audience engaged even after the event ends. This can build anticipation for future events and help grow the festival's community.​

 

Pre-Event Coverage (Weeks & Days Before the Festival)
 

  • Article – Highlighting the lineup, festival activities, and what attendees can expect.

  • Exclusive Interview – A conversation with an artist, organizer, or past attendee to build excitement.

  • Headliner Feature – A dedicated piece on Trivium, discussing their history, impact, and what fans can look forward to.

  • Countdown / Teaser Post – Engaging content like “5 Reasons to Be Excited for This Year’s Festival” to generate online buzz.

  • Accessibility Feature – A deep dive into inclusivity efforts, covering viewing platforms, accessible camping, and assistance services.

  • VIP Area Preview – A teaser on what VIP ticket holders can expect, from premium bars to exclusive relaxation spaces.
     

On-The-Day Festival Coverage
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  • Provide real-time updates through Instagram Stories, Twitter/X, and TikTok.

  • Capture high-energy performance shots and festival crowd moments.

  • Publish daily recaps highlighting standout performances and surprises.
     

   - Interactive & Fan Engagement (Live & Real-Time Content)​​
 

  • Live Social Media Updates – Regular Instagram Stories, Twitter/X posts, and TikTok clips capturing key moments.

  • AMA (Ask Me Anything) – Answer fan questions in real time.

  • “What’s in the Setlist?” Poll – Fans guess what songs will be played that night.

  • Shoutout Time – Highlight fans in the crowd wearing merch or making cool signs.

  • Guest Portraits – Similar to Humans of Download, capturing diverse festival-goers, including LGBTQ+ attendees and fans of all ages.

  • “Describe the Show in 3 Words” Challenge – Ask artists and fans to summarize the experience post-show.

  • Polls & This-or-That – Let fans choose between setlist options, outfits, or festival snacks.
     

   - Fun & Playful Challenges (Live & Real-Time Content)​​
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  • Speed Run Covers – Challenge fans or artists to cover a song in 30 seconds.

  • Trivia – Quiz fans or artists on festival history, lineup facts, or random music trivia.

  • “Would You Rather” Festival Edition – Fun dilemmas tailored to festival life and music choices.

  • Hidden Talent Reel – Show off artists’ unexpected skills (juggling, impressions, dance moves, etc.).
     

   - VIP Area (Live & Real-Time Content)​​
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  • VIP Highlights – A carousel or video showcasing the VIP experience.

  • Exclusive Food & Drink Offerings – Highlighting premium VIP experiences.

  • Live Polls & Q&A Sessions – Engaging VIP attendees in interactive discussions.

  • ‘Best Dressed’ Spotlight – Audience votes for the best festival outfits.
     

Post-Event Coverage (Recap & Reflection)
 

  • Full Photo Gallery & Written Review – A complete recap of the festival, featuring standout moments and crowd energy.

  • Top Moments of the Festival – A highlight reel of the best performances, unexpected surprises, and unforgettable crowd moments.

  • Behind the Lens: My Favorite Shots – A personal reflection on my favorite photos from the event, with insights into the moments I captured.

  • Best Shots & Highlights – A social media post showcasing the festival’s top moments.

  • Fan Reactions & Best Outfits – A round-up of the most creative festival outfits, fan signs, and the best crowd energy moments.

  • Video Recap – A short highlight reel of the festival experience.

  • Festival 2026 Wish-list – A fun speculation piece on which bands could headline next year, based on this year's energy and performances.

  • Unsung Heroes of Download – A shoutout to festival staff, security, vendors, or even unexpected standout performances that made the event special.

  • Attendee Testimonials – Quotes and mini-interviews featuring guests who appreciated the festival’s inclusivity and atmosphere.

  • Epic Crowd Moments – Circle pits, walls of death, fans on shoulders—celebrating the electric crowd energy that defined the festival.

  • Fan-Curated Gallery – Encouraging attendees to share their own festival photos for a collaborative online album.

  • "What’s Next?" – Post-Festival Blues & How to Keep the Energy Alive – Tips on discovering new bands, upcoming tours, and ways to relive the festival experience.

SOCIAL MEDIA & FUNDRAISING /
EVENT MANAGEMENT FOR COSTA COFFEE

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I managed social media accounts for Costa Coffee, creating content to promote events and fundraising efforts. Although the pages were sadly shut down when our store closed, during my time managing them, I achieved significant growth:

 

       Social Media Management

  • Managed Costa Coffee’s social media accounts, creating content to promote events and fundraising efforts, growing the page from 200 to over 1,000 local followers in 9 months.

  • Increased engagement through creative posts, engaging stories, and consistent content updates, fostering a loyal online community.

  • Ran a Pokémon GO-themed fundraising event, raising £250 for The Costa Foundation, and successfully promoted it via social media platforms.

    Promotional Campaigns & Digital Marketing

  • Designed and executed promotional campaigns for key events like Halloween and Easter, driving foot traffic, donations, and brand awareness.

  • Developed interactive, visually engaging materials using Costa’s branded colours and fonts to ensure consistency across all platforms.

    Content Creation

  • Created eye-catching graphics, videos, and photography for social media, adhering to brand guidelines for a cohesive visual experience.

  • Designed custom posters, stories, and posts for each event, ensuring consistent and attractive promotional content.

  • Captured and promoted images of promotional products, deals, and new product launches, keeping the audience engaged and excited.

    Health & Safety, Risk & Consent

  • Ensured compliance and safety for events involving minors by creating and managing parental consent forms for featured content.

  • Conducted health & safety assessments and developed risk and consent forms for fundraising activities, ensuring all safety guidelines were met.

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  • Instagram
  • facebook
  • Twitter/X
  • LinkedIn

© All photos on this website are owned and copyrighted by Dani Evans and Dani Evans Media.

Unauthorized use or reproduction of these images is strictly prohibited.

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